Our Story


What does our logo mean?
The bear represents the qualities we feel are important. On one hand you can be kind and gentle, but when push comes to shove, you will be strong, powerful and aggressive in reaching your goals. 
The crown represents being the king or queen in whatever you do. 
The stars are inspired from the Chicago Flag. Each one of the four stars represents 4 major events in Chicago's history. For us, these stars should represent important events in your life. Whether it is 1 or 100, it is always important to remember what goals you have achieved. 
Finally, the bandana represents being a total bad ass in whatever you do in life. ;) 
 

BE YOU

At Blue Expression, we want you, to be you.
We want you to be true to yourself and never try to be someone you aren't. Never let anyone make you change yourself to fit in. It is okay to be different and stand out. It is what sets us apart from everyone else. We see fashion as a way to express yourself. We would love to be able to help you express yourself with your fashion, but if we aren't, its all good! We still love you! :)